Hi! I am Andrea. I just realized I have had the intention of writing a blog since 2019. Wow!! How time flies. I guess it too me this long to find the words. Today I am going to introduce myself and tell you a little bit about what I do.

I am a calligrapher and luxury engraver/lettering artist. I specialize in high-end, personalized engravings and lettering on various materials, such as glass, ceramic, metal, wood and leather. I have had the wonderful opportunity to work with brands and marketing firms during product launches and brand activations.

Let’s talk about brand activations. What is a brand activation? A brand activation is the process by which a company brings their brand to life through different marketing activities. Usually activities that engage the consumer and encourage their interaction. This can include events, promotions, social media campaigns or in my case experiential marketing designed to create a memorable experience.

The holiday season is my busiest time. You can usually find me on-site hand engraving at various locations. I play a significant role in enhancing the value and sentimentality of high-end products through my craftsmanship and interaction with the customer. They find such fascination and joy when I am engraving their name, special quote or floral pattern on their perfume bottle, wine, whiskey bottle, etc. Really the possibilities are endless. I can’t wait to get this holiday season started.

Andrea signing off with Inked Script News!